Projects that may inspire future media students!

Here is a display of posters that I made during my Media GCSE. When making a poster it is important to consider key points such as: composition, perspective, colour scheme, main subject, background and information.

Below you can see that each poster tells a different story. On the first poster we can see that there is multiple people lined up but one of them is faded in colour -this is the main subject and therefore the audience will see this first. In comparison to the second poster we can  see a different change in both colour scheme but also the amount of objects placed in the image. This can be said to be rather distracting for the person viewing it but after the audience study it, they will find the main subject and briefly try to figure out the story.

NOTE: All the posters created here were aimed at an age group of 16+ and the genre was horror/thriller/adventure.

Institution questions/tasks

Task 1: developers and publishers

Rockstar Games
Background: Formed in 1998, HQ in NYC.
Owner/founder: Sam Houser, Dan Houser.
Most successful games: GTA 5, GTA Franchise.
Interesting fact about the institution: No focus on FPS games.

EA (Electronic Arts)
Background: Formed in 1982
Owner/founder: Trip Hawkins
Most successful games: Battlefield 3, Fifa 13, The sims
Interesting fact about the institution: EA made $3.8 billion in 2013.

Zynga
Background: Formed in 2007
Owner/founder: Mark Pincus
Most successful games: Farmville, Mafia Wars.
Interesting fact about the institution: Lost 63% of players in the last year.

Nintendo
Background: Formed in 1889
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario, Super Mario
Interesting fact about the institution: Mario is the most sold game of all time, reaching 470 million copies.

Sony Computer Entertainment
Background: Formed in 1993
Owner/founder: Andrew House
Most successful games: Gran Turismo 4
Interesting fact about the institution: Same company responsible for the consoles made by Sony.


Task 2: Advertising agencies

W+K Amsterdam

1. What do the letters stand for? Wieden + Kennedy  Amsterdam
2. What brands have W+K Amsterdam advertised? Powerrade, Heineken
3. In your opinion, what is the most creative campaign on their website? Heineken Human Equalizer. 
4. What videogame campaigns have they created? FIFA 14
5. What additional information can you find out about the FIFA14 advertising campaign? They were in partnership with Powerrade.

Rokkan

1. How long has the Rokkan advertising agency been around for? 14 years.
2. Where is Rokkan based? New Jersey.
3. What brands have Rokkan advertised? American Express and Sharp.
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? A successful cinematic trailer.
5. Who was the publisher for 'Dishonored'? Bethesda Softworks. 

Task 3: Regulatory bodies


What is PEGI and where is PEGI based?

Pegi is based in Europe, Canada and Israel.

How does PEGI rate games?

Pegi rates game on how much blood, gore, language and sexual content it has, also on how appropriate it is for a certain age. Difficulty does not apply to the pegi rating system.

What are the age classifications used by PEGI?

3, 7, 12, 16, 18

What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?

Violence, bad language, fear/horror, sex, drugs, gambling, discrimination and online.

What is PEGI online? What does PEGI online regulate? PEGI is a video game regulator that regulates games and gives them an age rating.


ASA 

What is the ASA's mission?
All media is legal, decent and honest.

What are the ASA's values?

Consistent, reliable and fair.

1. The company that was advertising: British gas
2. Why someone complained: Invalid statement
3. Whether the complaint was upheld: upheld.

Planetside 2 Case Study

What is Planetside 2?

Planetside 2 is a remake of the original Planetside game which was not too successful. The game is in the MMORPG genre is a a first-person shooter where players can choose which league they play in. The game focuses on mostly multiplayer as the game was designed to be played be with others and eliminate other players.

What genre does the game belong to?
The game belongs to the MMORPG genre.

Planetside 2 developer/publisher:
Planetside 2 was developed and published by Sony Online Entertainment.

When was it launched?
Planetside 2 was launched on the PC platform on 20/11/12 and it was later launched on the Playstation 4 sometime in 2014.

How does the gameplay work?
The gameplay is free-form which means a player can move anywhere in the area of the map that they are playing. The main purpose of the game is to compete with other players on the map and be a productive as possible.

What is the story or narrative to the game?

The main narrative of the game is about a wormhole that was discovered by the humans and the main objective is fight the extraterrestrial life that was discovered in the wormhole. 

Business model

How much does Planetside 2 cost to play?

Planetside 2 retailed at the standard price of £39.99 in stores on the release date but as the game got older the price went down dramatically and can be purchases today as low as £9.

What does a subscription offer to players?
A subscription  offers players  discounts on in-game purchases but also increases the amount of xp they receive when they play the game.

What can the in-game currency be used to buy?

The in-game currency can buy weapon load-outs, armour and special abilities.

The in-game currency is in-game experience and can be used to unlock...

Why do some players dislike games in which users can buy additional weapons or health?

It may be because of the fair disadvantage of new players that have joined the game and therefore may not be able to level up as quickly because players have better equipment etc.

The three factions

The Terran Republic: A government seeking for revenge that has quick fire weapons and large tanks.

The Vanu Sovereignty: Freedom-fighters that are heavily loaded with armour but not as fast in reloading time (mostly likely snipers and light-machine guns)

The New Conglomerates: A group of evolved humans that specilize in technology and use it to their advantage to kill other factions. 

Planetside 2: Target audience

Gender: Male

Age: 13-19, 24-35

Social class: In education, middle class, lower class.

Employment: Self employed, waiter, office work.

Location: Cities

The Terran Republic: 24-35

The Vanu Sovereignty: 24-35

The New Conglomerates: 13-19

Psychographic groups:

The Terran Republic: Labourer

The Vanu Sovereignty: Labourer

The New Conglomerates: Middle manager, Student

AIDA Exercise

Game 6
Casual game. The player must select the best pieces from an ever-changing selection to complete a bridge over increasingly uneven terrain. Pieces can be rotated, flipped or even cut in half, to fit the growing structure.

Platform:  Mobiles, smartphones, tablets 

Target audience: Teenagers from the ages 10-16 year olds. 60% Males 40% Females. It's aimed at people who like exploring different game genres and are up for a challenge. 

A: How will you create marketing materials that attract audience attention to the game?
We will create marketing materials that attract the audience attention by advertising it on other free apps. This will include pop up adverts that will appear on screen when someone is using a specific app (preferably a similar app to the game we're marketing as the target audience would be similar) 

I: How will you generate audience interest?
We will generate audience interest by creating multiple social media pages such as; Twitter, Facebook & YouTube. This will therefore stimulate word of mouth as most teenagers own social media accounts and they are likely to share content from the page to their profile for their friends to see.

D: How will you stimulate audience desire to buy the game?
We will create advertisements on YouTube that has various gameplay that gives insight of how the game works and the different levels the game has to offer. We will include a well-known voiceover that may have been used for previous game adverts. The voice would appeal to younger children and would be memorable. The colours of the game advert would vibrant and the colour scheme would be more appealing to a male audience. It will use colours like blue, navy, green and red which connote that the player will be tackling a challenge.

A: How will you promote audience action?
One way I will promote audience action is by encouraging people to share their high scores and compete with their friends. I would advertise an extension (DLC) to attract people to build their own levels.  

Finished Film Poster!

Magazine Analysis & Final Magazine Cover

Magazine Cover- What I did so far!

My magazine cover currently has a good colour scheme and looks attractive to teenagers as it has new technology on the top to attract a variety of people but mainly teenagers as it is called 'NerdHerd' 

Later on I will add something to attract females so it has larger audience (mainly 70% male, 30% Female)