Institution questions/tasks

Task 1: developers and publishers

Rockstar Games
Background: Formed in 1998, HQ in NYC.
Owner/founder: Sam Houser, Dan Houser.
Most successful games: GTA 5, GTA Franchise.
Interesting fact about the institution: No focus on FPS games.

EA (Electronic Arts)
Background: Formed in 1982
Owner/founder: Trip Hawkins
Most successful games: Battlefield 3, Fifa 13, The sims
Interesting fact about the institution: EA made $3.8 billion in 2013.

Zynga
Background: Formed in 2007
Owner/founder: Mark Pincus
Most successful games: Farmville, Mafia Wars.
Interesting fact about the institution: Lost 63% of players in the last year.

Nintendo
Background: Formed in 1889
Owner/founder: Fusajiro Yamauchi
Most successful games: Mario, Super Mario
Interesting fact about the institution: Mario is the most sold game of all time, reaching 470 million copies.

Sony Computer Entertainment
Background: Formed in 1993
Owner/founder: Andrew House
Most successful games: Gran Turismo 4
Interesting fact about the institution: Same company responsible for the consoles made by Sony.


Task 2: Advertising agencies

W+K Amsterdam

1. What do the letters stand for? Wieden + Kennedy  Amsterdam
2. What brands have W+K Amsterdam advertised? Powerrade, Heineken
3. In your opinion, what is the most creative campaign on their website? Heineken Human Equalizer. 
4. What videogame campaigns have they created? FIFA 14
5. What additional information can you find out about the FIFA14 advertising campaign? They were in partnership with Powerrade.

Rokkan

1. How long has the Rokkan advertising agency been around for? 14 years.
2. Where is Rokkan based? New Jersey.
3. What brands have Rokkan advertised? American Express and Sharp.
4. Why was Rokkan's campaign for the videogame 'Dishonored' so successful? A successful cinematic trailer.
5. Who was the publisher for 'Dishonored'? Bethesda Softworks. 

Task 3: Regulatory bodies


What is PEGI and where is PEGI based?

Pegi is based in Europe, Canada and Israel.

How does PEGI rate games?

Pegi rates game on how much blood, gore, language and sexual content it has, also on how appropriate it is for a certain age. Difficulty does not apply to the pegi rating system.

What are the age classifications used by PEGI?

3, 7, 12, 16, 18

What are the seven aspects that PEGI look for when giving a game a rating (e.g. violence)?

Violence, bad language, fear/horror, sex, drugs, gambling, discrimination and online.

What is PEGI online? What does PEGI online regulate? PEGI is a video game regulator that regulates games and gives them an age rating.


ASA 

What is the ASA's mission?
All media is legal, decent and honest.

What are the ASA's values?

Consistent, reliable and fair.

1. The company that was advertising: British gas
2. Why someone complained: Invalid statement
3. Whether the complaint was upheld: upheld.